These days, the style of packaging plays a vital role in engaging and alluring customers. They can inspire people and engage them in different fun activities like coloring, crushing, folding, reading, playing games, etc. Through the interactive packaging, a consumer can connect with the brand and product. Well, I must say, this is the goal and strategy of interactive packagings.
Interactive
Packaging
As I mentioned above, the purpose of interactive packaging is to interact with their customers. Consumers get engaged with the product and the color, style, and aesthetic looks of the boxes. After using the products which packed in interactive packs, they miss the packaging more than the product or brand. An example of the interactive packaging is, wine bottles having, "connect the dots label". This strategy invites customers to drink and draw things. Thus, they buy it more and more to create characters upon the labels.
Let’s take another example of interactive packaging. A
T-shirt box that has folding instructions. The guidelines indicate the ways
which can turn the packaging into a cloth hanger.
Advantages
of Interactive Packaging
The first and foremost advantage of interactive packaging
is its engaging quality. It can pull the customers into a strong relationship
with the product and packing. It has unique ways to interact with the public
and offers them multiple opportunities to get involved in fun activities. It
does not matter whatever technology you use as a business company. Both are
virtually successful strategies either it is digital printing or analog.
The companies that use interactive packaging can bring a smile on the faces of customers. People wait for their new product just to make cartoon characters, games and read the stories up there on the labels. Thus, you can boost your profit through interactive packaging. You can enhance your annual sales. Moreover, you can turn your small enterprise into a big and known brand through your allure packaging goals.
Apart from the customer's interaction and engaging
ability, you can win on your competitors. Due to the advancement of technology,
there are thousands of ways to attract public and inflate sales. Thus, your
business needs a tactic which is helpful for you in all the ways. By using the
unique abilities of the interactive packaging, you will get a leg up on your
competitors.
Disadvantages
of the Interactive Packaging
Well, despite some potential advantages, interactive packaging has a few drawbacks. The first problem that arises with the use of these boxes is, it’s recyclability. Therefore, these are not 100% safe for our environment. It has a topping which cannot be recycled; however, the whole packaging is not reprocess able. It is difficult to reuse the interactive packaging due to some aesthetic products used in its making. Thus, before choosing the perfect packaging for your products, do keep in mind its environmental impact.
Moreover, it is a costly option. Every business cannot
afford such a huge investment. Especially, for small enterprises, it will be
the worst decision to opt-out of the interactive packaging. Due to the advanced
colors, characters, designs, and looks, it is a bit expensive option in the
world of packaging.
Can
you Use the Interactive Packaging for your Products?
After reading the impressive qualities of the interactive packaging, the question arises in the mind is can you use this packing for your
products. Well, the fortunate answer is, yes you can use the interactive boxes
and labels. This is suitable for every type of product.
As a business, you can use the interactive packaging for
your food items, drinks, apparel, decorations, appliances, electronics, every
item you are selling online, crockery, glass items, and anything else come to
your mind. If you want your customer's attention and their sincere engagement
towards your brand, you must use these boxes.
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